A Nike project I did while at Pixelpool, brand campaign for Hypervenom football shoe/cleat in 2015.

I was tasked with:
- Creating a lenticular print effect between 2 images blended together, viewed straight on both images appear but viewed at an angle reveals each image.
- Creating Fixtures based on drawings or CAD designs.
- Model dimensional text from flat image or illustrator file.
- Creating Textures/Materials based on client references.
- Setup camera "fly through" (still shots) of the space to tell a story of the consumers journey.
- Setup lighting of the space.
- Post production to adjust levels and add lighting FX like lens flare and neon glow.

*(The shoes/clothes/mannequins were existing library assets).
*The environments Niketown London Street View and Core are library assets of Pixelpool.